Social media is a fast growing field. It is, therefore, very important for nearly every business field to take advantage of social media tools as a part of the marketing strategy. These social media tools make it easier to communicate with your customers and prospects. Especially in the tourism sector, where a lot of potential guests start with an internet research before they book an accommodation, there is a high potential for the use of social media.
Guests want to be informed about their accommodation and the destinations they travel to, they search for fast information and direct answers. It is important to engage with guests before, during and after their stay in order to continually improve your service, attract potential customers and keep existing guest loyal. Happy guests will come back and refer your hotel or restaurant to their friends and family. And personal recommendations are worth much more than any advertisment.
In this article you can learn how social media tools can be reasonably used in the tourism branch.